BIG DATA: ARE WE MAKING A BIG MISTAKE?

Big data is a vague term for a massive phenomenon that has rapidly become an obsession with entrepreneurs, scientists, governments and the media.
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TURNING BIG DATA INTO BIG CASH – BLOOMBERG NEWS

Bloomberg News Clip on Big Data.
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DIGITIZING THE CONSUMER DECISION JOURNEY

“Digital channels no longer just represent “a cheaper way” to interact with customers; they are critical for executing promotions, stimulating sales, and increasing market share.”
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