U.S. Internet Ad Revenues Reach Record-Breaking $49.5 Billion in 2014…

Mobile advertising in the United States brought in $12.5 billion during FY 2014, a 76 percent boost from the prior year total of $7.1 billion. As a result, it is the second largest format, accounting for 25 percent of FY 2014 revenues, a rise over 2013, when it accounted for 17 percent of that year’s total.

Digital video, a component of display-related advertising, totaled $3.3 billion in full year 2014, a 17 percent increase over revenues of $2.8 billion in 2013.

Social media advertising saw stellar returns, bringing in $7 billion in 2014, up by 57 percent over 2013’s total of $4.5 billion.

Search revenues totaled $19 billion in 2014, up 3 percent from 2013, when search totaled $18.4 billion.

Display-related advertising revenues in 2014 totaled $13.5 billion or 27 percent of the year’s revenues, an uptick of 5 percent over $12.8 billion in 2013.

Retail advertisers continue to represent the largest category of internet ad spending, responsible for 21 percent in 2014, followed by financial services and closely trailed by automotive which account for 13 and 12 percent of the year’s revenues respectively, and identical to their percentages in full year 2013.

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It’s Time for CMOs to Take Charge of Big Data

“Three Strategies for CMOs to Get Ahead With Data-Driven Marketing”

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Global Mobile Ad Spending Will Climb to $100 Billion in 2016

“The mobile ad spending pie is set to reach $100 billion next year, according to a report by eMarketer…”

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Big Data Exchange Selected as Semifinalist at eMerge Americas Startup Showcase!

Big Data Exchange, an Innovative Technology Award Nominee, has now also been selected as a Semifinalist in the eMerge Americas Startup Showcase where it will present to over 10,000 attendees and a panel of renowned investor judges for the chance to win a $100,000 cash investment award from the judges. eMerge Americas will be held May 1-5, 2015 at the Maimi Beach Conference Center.

eMerge Americas is a global idea exchange focusing on how technology and innovation are disrupting industries. The conference serves as a platform connecting revolutionary startups, cutting-edge ideas, and global industry leaders & investors across North America, Europe, and Latin America.

The innovative Technology Award nomination came from the Greater Miami Chamber of Commerce 2015 Technology Leaders Awards. The Finalists will be announced on April 9 and the winners will be announced April 28.


eMerge Americas 2015 CNBC Spot from eMerge Americas on Vimeo.

 

Uber: The Big Data Company

“This year, we are going to see the transformation of Uber into a big data company cut from the same cloth as Google, Facebook and Visa – using the wealth of information they know about me and you to deliver new services and generate revenue by selling this data to others.”

 

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