Retail Industry Reigns for US Digital Ad Spending

“US retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of 12.3% over the 2014-to-2019 period forecast by eMarketer”

 

READ MORE

Real-Time Data and You: Where It’s Going, and How You Can Stay Relevant

High-performance atmosphere requires consistency and innovative solutions. Competition is important, and accessible information is an asset. In the modern business world, globalized information leads to aggregated market content, and staying relevant—more than ever—requires cost-effective solutions and instant data access.

Real-time data delivers such solutions, keeping decisive businesses ahead of the curve. If you’re looking for high-tech solutions, they’re here. If you’re looking for relevant information, it’s here. If you want to stay updated with industry trends, modern business operations and new information gathering techniques,( you can)we (or BDEX) can help.

Real-time data is the world’s leading inbound marketing asset, and for good reason.

 

The Modern Business Climate: Big Picture, Big Data

Our world is filled with data, and innovative providers are turning such data into information. Smartphones, web applications, sport trackers, social media and even smart watches have become mundane. They’ve become cultural integration.

An effective marketing campaign is contingent upon proactive solutions, analysis and data retrieval. While these aspects may seem separately exclusive—they aren’t. When effective providers place generative sensors capable of observing the digital world’s “flow”, results follow.

Enter the world of real-time data.

Big Data Gathering and the Real-Time World

Sure, companies have noticed such opportunities. In recent years, they’ve defined their value from mass data collections and living, breathing marketing solutions. Marketing is about the consumer—and its living, breathing dedication to creating long-lasting relationships has directed it towards dynamic processing.

Cloud providers first made large-scale data retrieval possible. Now, industry leaders are making such results instantaneous. They’ve provided a real-time atmosphere for the business owner. In an ever-changing world, adaptive marketing isn’t just an asset. It’s a necessity.

Catching the Trends: What You Should Know

As an innovative industry decision maker, understanding the evolving marketing climate is important. The following tips will keep your brand relevant, and they’ll empower your real-time information resources.

Tip One: Transparency Triumphs

As run-of-the-mill emails phase out, transparency approaches. Within a highly connective world, one-on-one relationships and transparent marketing are incredibly valuable. In fact, consumers feeling a lack of influence are likely to drop a provider. To stay relevant, stay personable. Your real-time tools give you expansive information, too, providing great opportunities.

Tip Two: Output is Outstanding

Sure, inbound marketing is about collective data, real-time results and excellent consumer information. However, the world’s digital marketing frontier is Facebook. It’s Twitter, and it’s Instagram. Garnering likes, clicks, up-votes and shares will both empower your information gathering tools while keeping your business relevant. Remember: Our world is incredibly globalized. Social media closes the distance, and it’s great for company outreach. Don’t neglect promotional programs.

Tip Three: Non-Essential Assets are “Out”, Digital is “In”

Consistent with real-time marketing mechanics is the maturity of industry big-hitters. Digital advertising will become more prevalent, and the business world’s bottom line will experience fewer opportunities. Divesting non-essential business assets is likely, so keep up to date in terms of internal management, asset attribution and financing.

The digital world is outstanding, and your real-time resources provide some of the world’s most essential marketing resources available. Powerful tools do need powerful mindsets, however. Staying relevant while business climates change can seem daunting—but a solidified, prospective arsenal will assist your journey. It’ll keep your business ready to act.

Big data creates doors where windows once existed. Today’s opportunities are yesterday’s wishful thoughts. Companies are acting now, and they’re acting quickly. Investing forethought is always a valuable choice, and real-time data retrieval—a lucrative avenue.

Consumer data isn’t a potential avenue anymore. It’s a necessity. More businesses are planning around constantly updated information. More businesses have the power to give the consumer what they want, when they want it. In the modern business world, utilizing consumer data is a necessity. Industry leaders have hopped upon the modern vessel journeying into the new marketing world, leaving competitors behind.

Are you onboard?

 

SUBSCRIBE