Get the Data You Need at One Price

When choosing a data service, businesses may consider factors including the amount and variety of data a provider offers. But the most important question always comes down to money: How much will this cost?

One Data Solution, One Price

DMPs are notorious for their steep monthly service fees, and while there are hundreds of online advertising platforms, most of them handle pricing based on a CPM, or cost per thousand, basis. And as we mentioned in one of our latest posts, it can be difficult to determine if the right consumers are noticing your ads.

With BDEX’s DaaS solution, businesses can access BDEX’s marketplace and obtain data services for a fixed, low monthly cost. No longer wonder if your impressions will turn into conversions—know your target customer.

Shop Our Marketplace

Whether your company needs email, mobile, or cookie-based data, BDEX has the tools to target consumers across all channels. And with over 780 billion data points and 5,500 categories, businesses of all kinds can find relevant data in our DXP.

Go Ahead, Hit Refresh

BDEX has an abundance of traditional audience and real-time data available. And unlike most online marketing services, BDEX separates the cost of the data from the ad. In other words, if your company buys data from us, it’s yours to keep. Use it once or multiple times without paying every time you publish a new campaign.

BDEX is helping businesses of all sizes, including franchises and dealerships, target and serve their customers. We offer a variety of services, from shopping cart retargeting to geofencing, to DaaS solutions. Learn more on our website or email us at info@bdex.com.

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daas for auto dealers

DaaS for the Auto Dealer

In a previous post we discussed a few marketing strategies that auto dealers can use and how BDEX’s Hyperlocal Data Suite services can help dealerships. By combining the best of traditional and digital marketing, auto dealers can connect with their existing customers in new ways and target potential car buyers.

An extension of our Hyperlocal Data Suite services, BDEX DaaS (Data as a Service) for Auto Dealers was created specifically for dealerships. For a low, fixed monthly cost, dealers can gain access to data and services that would cost thousands of dollars per month elsewhere.

DaaS for Auto Dealers combines location-based data, website re-targeting and in-market data to find and target your ideal customer.

In-Market Data

On average, a dealership will receive approximately 1,100 standard in-market records and 2,000 lease expiration records per month.

Location-Based Data

An average dealership will receive approximately 400 records identifying consumers who visited a competing dealership. This includes the consumers’ names, addresses and phone numbers. This exclusive service is available only through BDEX!

Website Re-Targeting

With BDEX’s custom website tracking, BDEX can identify consumers visiting your website, including name, address and phone number information, without a contact form or sign-up.

You may be wondering how BDEX can offer personalized services and data without the high price tag. Unlike most marketing/ad companies, BDEX separates the cost of advertising/marketing from the cost of data, allowing dealers to use the same data for multiple campaigns. No longer pay for every ad impression. Own your data and your audience.

To learn more about DaaS for Auto Dealers, visit our website or email us at info@bdex.com.

DaaS: The Alternative to High-Priced Campaigns

Businesses regularly use social media, search, and display ads to advertise their products and services. Every time a consumer sees the ad, an “impression” is created. Companies are then charged based on the numbers of impressions their ad receives. And while this service may be convenient, knowing how often those impressions turn into conversions can be a mystery.

“The main complaint advertisers have about PPI advertising is that it is difficult to know whether users notice your ads,” according to tech expert and writer David Weedmark. If your ads utilize only traditional audience data, you may not be targeting the right consumer. In other words, you’re paying every time someone sees your ad, even if that “someone” isn’t your target audience.

Another problem businesses face is the cost of data. Traditional DMPs and DSPs charge customers an audience data fee for every impression. Essentially those customers are paying for the same data over and over.

BDEX flips the online marketing model upside down. BDEX’s DaaS services streamline the digital marketing process, lowering the overall cost of campaigns. By separating the data cost from the audience cost, companies can reach more consumers without paying for every ad impression. And since BDEX customers own the data they buy, it can be used for one or a hundred campaigns at no additional cost.

In addition to their cost-effectiveness, DaaS services are flexible and personalized to meet your company’s needs. For a fixed monthly fee, auto dealers, franchises and other businesses can get the solutions they need without expensive upfront or fees.

To learn more about BDEX’s Daas services, email us at info@bdex.com.

Image via Pixabay

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