On Tuesday, November 15, BDEX CEO and cofounder David Finkelstein was featured on radio show Building the Future, where he discussed his various entrepreneurial ventures, including BDEX, the first ever Data Exchange Platform.
Every week host Kevin Horek (@kevinhorak) speaks with a different entrepreneur or investor “helping to make our world a better place.”
David discussed BDEX and the business of buying and monetizing data, as well as his early years in Ramsey, New Jersey working at his father’s business. It was there he was bit by the entrepreneurial bug.
“It was sort of embedded in me from the day I was born.”
After attending Rochester Institute of Technology and working in the IT department of a small computing company, David started his first business, National Internet Source, Inc. in 1994. After selling the business to the U.S. Cable Corporation and briefly working for the company, David cofounded, along with fellow BDEX cofounder and CDO Michael Aronov, an internet advertising platform called Contextuads.
After 10 years and realizing “the technology [for internet advertising] had become commoditized,” the duo turned Contextuads into BDEX, understanding that their most important product was the data they had accumulated.
BDEX is the largest data exchange platform in the U.S. Unlike most data platforms, BDEX receives between five and 10 million real-time data points a day, allowing brands, retailers and agencies to target their audiences like never before.