daas for auto dealers

DaaS for the Auto Dealer

In a previous post we discussed a few marketing strategies that auto dealers can use and how BDEX’s Hyperlocal Data Suite services can help dealerships. By combining the best of traditional and digital marketing, auto dealers can connect with their existing customers in new ways and target potential car buyers.

An extension of our Hyperlocal Data Suite services, BDEX DaaS (Data as a Service) for Auto Dealers was created specifically for dealerships. For a low, fixed monthly cost, dealers can gain access to data and services that would cost thousands of dollars per month elsewhere.

DaaS for Auto Dealers combines location-based data, website re-targeting and in-market data to find and target your ideal customer.

In-Market Data

On average, a dealership will receive approximately 1,100 standard in-market records and 2,000 lease expiration records per month.

Location-Based Data

An average dealership will receive approximately 400 records identifying consumers who visited a competing dealership. This includes the consumers’ names, addresses and phone numbers. This exclusive service is available only through BDEX!

Website Re-Targeting

With BDEX’s custom website tracking, BDEX can identify consumers visiting your website, including name, address and phone number information, without a contact form or sign-up.

You may be wondering how BDEX can offer personalized services and data without the high price tag. Unlike most marketing/ad companies, BDEX separates the cost of advertising/marketing from the cost of data, allowing dealers to use the same data for multiple campaigns. No longer pay for every ad impression. Own your data and your audience.

To learn more about DaaS for Auto Dealers, visit our website or email us at info@bdex.com.

Are You Using the Most Advanced Data to Target Consumers?

The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like age and gender, to segment consumers. Then audience groups were formed. More advanced and specific, audience groups were, and still are, based on consumers’ shared interests. The newest chapter in data targeting, utilizing real-time insights, merges information about demographics and audience groups with real-time activity. But that’s just the tip of the iceberg. Real-time data isn’t just information about your consumers’ spending habits in the last month. True, real-time insights let you know what your target customers are searching for the moment they shop online.


In the mid-20th century, marketers focused on only a few consumer demographics when developing marketing campaigns. While factors like age and gender were more important sixty years ago when people sourced their news and entertainment from the same place, the traditional methods for obtaining consumer data are not as relevant anymore. McKinsey’s John Forsythe demonstrates the problems associated with using only a few, superficial demographics by citing the differences between Prince Charles, Queen Elizabeth’s son and her heir apparent, and Ozzy Osbourne, lead singer of heavy metal band Black Sabbath. While both men are British and the same age, a marketer obviously wouldn’t market to them the same way.


Marketing and brand expert Adam Paulisick also believes that simple demographics don’t provide enough information to properly target consumers.


“Segmenting consumers by age and gender or other demographics is inefficient at best, even for more traditional marketing campaigns because there are no hard and fast rules anymore for what a man or a women will intuitively buy (with few exceptions).”


While we might not know the “hard and fast rules” that drive what a consumer buys, we can know the next best thing: what product they are shopping for the moment they shop. Real-time data takes into account everything we used to know about consumers based on demographics and audience groups and merges it with live activity.


Keith Sayewitz, Chief Marketing Officer and Head of Sales at BDEX, a market-driven exchange platform that provides users with real-time data, explains the value of real-time analytics for marketers.


“For years a company depended on simple demographics to identify a certain consumer, like ‘soccer moms.’ Then audience groups were formed, so we discovered those soccer moms were interested in fitness. But now, with real-time data, we learn which of those soccer moms are in the market for a treadmill or are switching to vegan cuisine. This information is incredibly powerful because it allows for truly advanced targeting. We know that this customer is likely to buy a treadmill because she is in the market for one at this exact moment.”


Marketers can then create specific ads for the desired consumer, increase the probability for conversion, and, therefore, create more sales. The insights provided by real-time data are essential to brands, retailers, and agencies who want to stay up-to-date on consumer activities and truly understand their customers’ needs.


BDEX, the first ever Data Exchange Platform (DXP), is currently the only source for true, real-time data. For more information about BDEX’s unique services, click here.

Image Credit: NEC Corporation of America

Understanding Your Target Consumer: The Case for Utilizing Traditional and Non-Traditional Data

Any digital marketer’s ultimate goal is to increase sales for a particular brand or retailer, but targeting the right consumer can be a difficult task. Traditional demographics, like gender, age and marital status, are not enough to properly assess a person’s buying potential. Consumers are diverse, their lifestyle and behavior not necessarily linked to their age or gender. And with a wealth of online and brick-and-mortar retailers to choose from, they demand more for their money and more from customer service. Vying for a customer’s business, however, becomes a lot easier when your marketing material is geared toward the right audience. By taking the time to analyze consumers’ behaviors and personalities, marketers can target consumers more effectively and efficiently.

Out with the Old… But Not Completely

It goes without saying that traditional demographics still have a role to play in contemporary marketing. After all, people who live near the beach will be in need of beach supplies whether or not their personality is similar to that of their neighbors. But not all demographics are as black and white as location. John Forsyth, partner at Forsythe Insights LLC, demonstrates the problem with traditional analytics by citing the obvious personality differences between Prince Charles and Ozzy Osbourne. Both men are British and the same age, but marketing to them in the same way is an obvious mistake, as one is the heir to the British throne and the other a rock star. In other words, their distinctive personalities and behavior alone are reason enough to target them separately.

In with the New

A consumer’s behavior can provide marketers a wealth of information, from shopping habits to favorite restaurants, but that’s only the tip of the iceberg. Data companies can offer marketers a wealth of information learned from multiple platforms, including social media, mobile, email, direct mail, and apps. By the year 2020, experts estimate “about 1.7 megabytes of new information will be created every second for every human being on the planet.” And while 2020 may be four years away, there is still an incredible breadth of data that can be tapped at this very moment.

A customer’s personality and values drive their economic decisions, and when marketers take the time to truly understand their audience, they can identify specific needs and locate look-alike audiences with similar characteristics. Advertisers and retailers can also give their respective brands informed suggestions about what products and services to offer their customers next.

The Next Phase in Targeting

”With many companies struggling with online – and offline, for that matter – conversion rates,” says writer Jessica Carter, “It’s crucial that they start to understand better what makes consumers tick (or click, as the case may be).” When marketers know what makes a customer “tick,” they can approach consumers from a variety of angles, from customized social media ads to personalized emails with coupons for a specific item.

When you add real-time targeting to the equation, the data becomes even more valuable. Brands can find consumers shopping for their products and services moments after they begin to browse online. But that’s only the half of it; marketers learn not only what consumers want at a specific moment, but they can influence where and when their audience gets the product or service.

While marketers may feel overwhelmed by the amount of data available, taking advantage of the newest innovations in consumer identification while incorporating the best of traditional targeting is key to creating exciting campaigns that will keep customer interest—and revenue—on the up and up.

BDEX provides brands, retailers, and agencies with extensive, quality data from a variety of sources in a true marketplace environment. With over 20 billion data points tied to mobile IDs and every channel added to the marketplace each month, buyers can understand consumers like never before and create compelling campaigns that return real results. Email us to learn more.

Image via Flickr/dirkcuys

4 Steps to Better Auto Dealer Marketing

Long gone are the days of cheesy, old fashioned car salesmen and hard-selling. Dealerships are spending less on traditional forms of advertising like television commercials and newspaper ads and more on digital marketing. The process is understandably overwhelming for small dealerships, however. With a limited advertising budget, creating the most effective marketing with the best chance for significant ROI is important. Paid search tools are a popular approach, but they can be expensive and display ads can bring awareness to a particular brand or business, but when it comes to controlling when and where your ads appear, flexibility is limited.

By focusing on a few key strategies when establishing your dealership’s digital marketing plan, you can rest assured you’re spending your money effectively and efficiently.

1. Take Advantage of Email Retargeting

Consumers who visit your website are important; they’re potential buyers who show interest in your cars and services. By matching potential buyers with their email ID, you can create personalized email campaigns to fit their needs. BDEX offers email retargeting as well as other cross-device matching services to connect your customers across multiple platforms.

2. Use Real-Time Data

What if you knew which consumers are shopping for a car right now? With real-time data, you can. But while there are hundreds of data providers, not all of them offer up-to-the-second information on consumers. With real-time targeting from BDEX, you can find prospective buyers who are shopping for a car or have a lease expiring.

3. Utilize Geofencing

Geofencing is a location-based service that tracks who is visiting a particular area. Geofencing is used in a variety of industries from human resource management to law enforcement. Dealerships can take advantage of geofencing by tracking people who visit their own business or competing dealerships.

4. Don’t Forget Direct Mail Targeting

Dealerships that take advantage of BDEX Hyperlocal Data suite services will gain additional data on their consumers, opening new avenues for other marketing, including direct mail. While direct mail is an older, more traditional approach to marketing, used in conjunction with digital marketing, this method is another way to grab your consumers’ attention without crowding their inbox.

Instead of waiting for your customers to see your advertising, why not target prospective buyers now? With the BDEX Hyperlocal Data Suite services, you can find potential car buyers in a specific area—in real time. Email us at info@bdex.com to learn more about our auto/dealership services.

Image via Flickr/David Brown

BDEX Announces Launch of New Website

The BDEX team is proud to announce the launch of our new website. Customers and new visitors alike can view the site at our previous website’s URL  www.bdex.com.

BDEX Website Launch

Our goal is to provide marketers, brands, and retailers interested in our company a more streamlined experience so they can identify our services and learn more about our Data Exchange Platform. Our interactive menu allows for easy access to Solutions, Verticals, an “About BDEX” section, and a Login for existing customers.

The new responsive Taxonomy Explorer tool allows any company or individual to search the BDEX marketplace. The website also contains integrated social media buttons that allow visitors to easily connect with BDEX on Twitter and Linkedin. We will continue to update our blog and social media accounts with relevant industry information, articles, blogs, and company announcements.

For any questions regarding our services or our website, email us at info@bdex.com

Using Too Many Data Sources? We Need a Centralized Marketplace

Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is single-sourced, companies need to rely on third-party data for most of their campaigns.


Between managing each provider individually, overseeing numerous contracts, trying to match mobile IDs with email addresses, and weeding through the data, marketers hardly have the time to merge these disparate data sources let alone use the learned analytics effectively. With the advent of true data marketplaces, obtaining quality, real-time data pre-merged to a single unified ID is now as simple as shopping online.


Marketers have been reaping the benefits of third-party data for years, but the process of obtaining that information is easier said than done. While using third-party data allows brands and retailers to better understand their consumers, seemingly boundless intelligence can also be overwhelming. From hiring data scientists to dissect every statistic to creating an infrastructure to save every fact and figure, multisourcing is not only complicated but incredibly expensive.


A common challenge faced by marketers employing third-party data is knowing how to source, organize, and manage that abundance of information.


“The more variables you have, the more complex data gathering and consistent reporting becomes. Endless combinations of inputs and outputs can soon become unwieldy and hard to manage,” according to Greenstone, a leading provider of non-financial reporting software in the UK.


But sorting the information isn’t the only difficulty marketers face. They have to screen vendors, establish guidelines for data retrieval, address contract security and privacy issues, and manage the business relationship. In other words, utilizing a variety of analytics companies makes the data management process more complicated, more expensive, and more time-consuming. Often, after going through the trouble of obtaining the information, marketers find the acquired data to be too similar, stale, and, ultimately, not worth the trouble.


Another issue brands, retailers, and agencies face is linking IDs across multiple sites and platforms. Connecting users is especially important since mobile is “the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent,” according to the 2015 US Mobile App Report.


Keith Sayewitz, Chief Marketing Officer at BDEX, believes that having a breadth of data that connects patterns and trends among consumers is essential to creating a successful campaign.


“When you get all of your data from a marketplace like BDEX’s, you’re not only receiving information from companies like Neustar but thousands of mobile devices and clicks in real time,” says Sayewitz. “The ability to link customers’ mobile, cookie, postal and email IDs makes the marketing process even more efficient.”


Marketers can then target customers from a variety of angles, increasing the chance of better results and ultimately a higher ROI. Though the development of linking big data is still a work in progress, the most innovative companies have begun taking advantage of the scale of information available and are acquiring pre-merged data from the marketplace.


BDEX provides brands, retailers, and agencies with extensive, quality data from a variety of sources in a true marketplace environment. With over 20 billion data points tied to mobile IDs and every channel added to the marketplace each month, buyers can understand consumers like never before and create compelling campaigns that return real results.

Image Credit: FreeDigitalPhotos.net/hywards

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