DaaS: The Alternative to High-Priced Campaigns

Businesses regularly use social media, search, and display ads to advertise their products and services. Every time a consumer sees the ad, an “impression” is created. Companies are then charged based on the numbers of impressions their ad receives. And while this service may be convenient, knowing how often those impressions turn into conversions can be a mystery.

“The main complaint advertisers have about PPI advertising is that it is difficult to know whether users notice your ads,” according to tech expert and writer David Weedmark. If your ads utilize only traditional audience data, you may not be targeting the right consumer. In other words, you’re paying every time someone sees your ad, even if that “someone” isn’t your target audience.

Another problem businesses face is the cost of data. Traditional DMPs and DSPs charge customers an audience data fee for every impression. Essentially those customers are paying for the same data over and over.

BDEX flips the online marketing model upside down. BDEX’s DaaS services streamline the digital marketing process, lowering the overall cost of campaigns. By separating the data cost from the audience cost, companies can reach more consumers without paying for every ad impression. And since BDEX customers own the data they buy, it can be used for one or a hundred campaigns at no additional cost.

In addition to their cost-effectiveness, DaaS services are flexible and personalized to meet your company’s needs. For a fixed monthly fee, auto dealers, franchises and other businesses can get the solutions they need without expensive upfront or fees.

To learn more about BDEX’s Daas services, email us at info@bdex.com.

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Why You Should Consider DaaS

You’ve probably heard the term SaaS. SaaS, or Software as a Service, combines the services of a software provider with a self-service approach. For a monthly or yearly subscription fee, customers can utilize software themselves, no hardware required. As the Internet became faster and as virtualization and big data tools developed, SaaS became more available, setting a precedent for other user-friendly tech products and services.

One of the byproducts of SaaS is DaaS, or Data as a Service. “In the last few years many businesses have sprung up offering cloud-based Big Data services to help other companies and organizations solve their data dilemmas,” says Big Data expert and writer Bernard Marr. And with more and more businesses utilizing data, it only makes sense that companies are offering “data on demand.”

But not all DaaS services are created equal. With BDEX’s data services, businesses can get the combined benefits of a data marketplace and data services without the upfront cost. For a fixed monthly fee, retailers, brands, and marketers can receive services like:

  • Email Retargeting

This service gives businesses the ability to automatically email users that have visited their website, even if a visitor leaves and never registers with the site. It is an opportunity to reach an otherwise completely lost website visitor.

  • Access to In-Market and Real-Time Data

Companies receive up-to-the-minute, real-time data about consumers looking for a product or service. This data can enhance current marketing and lead generation efforts.

  • Geofencing

Businesses can better target prospective buyers within a pre-defined geographic area.

  • Direct Mail Targeting

While digital marketing tends to be the primary focus in the use of online data, combining digital with more traditional forms of advertising, like direct mail targeting, is now possible.

With over 5,500 data categories, including finance and retail, the BDEX DXP has data for businesses big and small. Email us at info@bdex.com to learn more.

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4 Steps to Better Auto Dealer Marketing

Long gone are the days of cheesy, old fashioned car salesmen and hard-selling. Dealerships are spending less on traditional forms of advertising like television commercials and newspaper ads and more on digital marketing. The process is understandably overwhelming for small dealerships, however. With a limited advertising budget, creating the most effective marketing with the best chance for significant ROI is important. Paid search tools are a popular approach, but they can be expensive and display ads can bring awareness to a particular brand or business, but when it comes to controlling when and where your ads appear, flexibility is limited.

By focusing on a few key strategies when establishing your dealership’s digital marketing plan, you can rest assured you’re spending your money effectively and efficiently.

1. Take Advantage of Email Retargeting

Consumers who visit your website are important; they’re potential buyers who show interest in your cars and services. By matching potential buyers with their email ID, you can create personalized email campaigns to fit their needs. BDEX offers email retargeting as well as other cross-device matching services to connect your customers across multiple platforms.

2. Use Real-Time Data

What if you knew which consumers are shopping for a car right now? With real-time data, you can. But while there are hundreds of data providers, not all of them offer up-to-the-second information on consumers. With real-time targeting from BDEX, you can find prospective buyers who are shopping for a car or have a lease expiring.

3. Utilize Geofencing

Geofencing is a location-based service that tracks who is visiting a particular area. Geofencing is used in a variety of industries from human resource management to law enforcement. Dealerships can take advantage of geofencing by tracking people who visit their own business or competing dealerships.

4. Don’t Forget Direct Mail Targeting

Dealerships that take advantage of BDEX Hyperlocal Data suite services will gain additional data on their consumers, opening new avenues for other marketing, including direct mail. While direct mail is an older, more traditional approach to marketing, used in conjunction with digital marketing, this method is another way to grab your consumers’ attention without crowding their inbox.

Instead of waiting for your customers to see your advertising, why not target prospective buyers now? With the BDEX Hyperlocal Data Suite services, you can find potential car buyers in a specific area—in real time. Email us at info@bdex.com to learn more about our auto/dealership services.

Image via Flickr/David Brown

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