The out-of-home side of media advertising has it tough. After all, displaying the perfect ad is difficult when you don’t know who is viewing your sign or billboard.

By utilizing BDEX’s Data Exchange Platform and beacon technology, however, marketers can obtain consumers’ mobile IDs and target in real time. Modify your digital marketing campaigns based on location, time, and day, and make your OOH displays more relevant and profitable.

The BDEX Targeting Module enables brands to select any data attributes, combine them, and select the quality, age and price of each and every data element.

  • Purchase Audience Groups in Real Time
  • Combine Limitless Categories to Build Custom Audience Groups
  • Filter by Data Quality and Data Age
  • Monitor Campaigns and Adjust Combinations in Real Time

With information on virtually every consumer in the United States, BDEX is your one-stop shop for data.

  • Over 300 billion data signals. Half of those signals come from industry-leading sources like Acxiom and Neustar, and the other half come from real-time custom tags
  • Over 5,500 different data categories, including shopping, sports, health, recreation and science
  • 200+ million connections between email and mobile IDs
  • 300+ billion data points available

Want to learn more about how BDEX can help your brand? Contact us.

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